Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking

"This timely book says out loud what has finally become apparent: in the modern world, Data is Business, and you can no longer think business without thinking data. Read this book and you will understand the Science behind thinking data."-- Ron BekkermanChief Data Officer at Carmel Ventures "A must-read resource for anyone who is serious about embracing the opportunity of big data."-- Craig VaughanGlobal Vice President at SAP "This book goes beyond data analytics 101. It's the essential guide for those of us (all of us?) whose businesses are built on the ubiquity of data opportunities and the new mandate for data-driven decision-making."--Tom PhillipsCEO of Media6Degrees and Former Head of Google Search and Analytics "A great book for business managers who lead or interact with data scientists, who wish to better understand the principles and algorithms available without the technical